基于需求转移的易逝性产品最优动态定价策略

本文针对易逝性产品中新产品对老产品需求的转移作用,应用收入管理方法得出老产品的最优动态定价策略,并应用最大凹向包络理论给出了简化算法的方法.数值算例表明在存在需求转移的情况下,应更早的提供较低的价格.最后作者给出了包含生产和定价的综合模型.

Optimal Dynamic Pricing of Perishable Products with Demand Substitution

This paper addresses the problem of optimal dynamic pricing of perishable products when demand is substitutable.Namely,when a firm sells homogeneous products with different qualities or packages at the same time,demands according to different classes will spill,based on the corresponding prices,inventories on hand and the customers' willing-to-pay.We consider the situation where one firm sells two kinds of product at the same time,of which one is old and the other is newly into the market.We show that the marginal value of the old product is decreasing in both inventory and the remaining sales horizon.Furthermore,we find that the old product's marginal value will decrease with the entrance of new products into the market.We also apply the theory of maximal collcave envelope into simplifying the computation process.A numerical example is provided.