西部地区农村居民沉淀消费潜能探析

西部地区农村居民在当前收入水平下的沉淀消费潜能释放，对于统筹西部地区城乡发展和培育新兴消费市场具有重要意义。通过对消费潜能国内外研究现状的梳理，对消费潜能概念进行界定，利用《中国统计年鉴》相关数据对西部地区农村居民沉淀消费潜能展开测算评价。研究认为，农村居民消费潜能是指农村居民尚未得到满足的合理性消费需求；中国西部地区农村居民沉淀消费潜能整体规模较大，但人均消费潜能较小，云南和广西的农村居民沉淀消费潜能总规模最大，青海总规模最小，西部地区农村居民沉淀消费潜能存在显著的省域差异。西部地区农村应通过建立特色乡村产业、推动非农产业发展、提高工资性收入比重、促进教育资源的均等化等措施，把西部地区农村的资源优势变为经济优势；应大力发展互联网经济，对消费环境进行供给侧结构性改革，提升农村居民消费倾向，才能充分释放消费潜能。

Explorative analysis of precipitated consumption potential of rural residents in western China

It is of great significance to release the precipitated consumption potential of rural residents in western China under the current income level, in order to coordinate the development of urban and rural areas in western China and cultivate emerging consumer markets. By combing the domestic and international research status of consumption potential, this paper defines the concept of consumption potential, and uses the relevant data of China Statistical Yearbook to measure and evaluate the precipitated consumption potential of rural residents in the western region. The research believes that the consumption potential of rural residents refers to the reasonable consumption needs which have not been fulfilled. Results show that the overall scale of the precipitated consumption potential of rural residents in western China is relatively large, but the per capita consumption potential is small; the overall scale of the precipitated consumption potential of rural residents in Yunnan and Guangxi provinces are the largest, and that in Qinghai province is the smallest, with significant provincial differences in the precipitated consumption potential of rural residents in western China. The western rural regions should convert their resource advantages into economic advantages through measures such as establishing rural industries with characteristics, promoting the development of non agricultural industries, enhancing the proportion of income from wage and salary, and facilitating the equalization of educational resources. They should also strive to develop the Internet economy, conduct the supply side structural reform to the consumption environment, and boost the consumption tendency of rural residents, so that the consumption potential can be fully released.