政府关系与政府公共关系

政府关系的主体是企业,政府公共关系的主体是政府。政府关系是从企业角度出发,通过各种传播手段与政府这一特殊公众沟通,建立良好的政府关系。政府公共关系是从政府角度出发,通过开展公共关系活动,塑造政府的良好形象,与社会公众建立良好的关系,最终促进社会的进步与发展。当前,政府环境发生了很大变化,政府关系、政府公共关系开展的基本思路也不相同。

On Government Relationship and Government Public Relationship

The subject of government relationship is the business enterprises,whereas that of government public relationship,the government itself.The former is the communication with the government as a particular public through various communicative means from the perspective of the business enterprises,while the latter is the formation of a good relationship with the social public,finally accelerating social progress and development,through activities of public relationship to mold a good image of the government from the perspective of the government.At present,as the government environment has changed greatly,the basic line of forging government relationship and government public relationship is therefore different.