Asymptotic relative efficiency of designs for factorial paired comparison experiments

A general approach for comparing designs of paired comparison experiments on the basis of the asymptotic relative efficiencies, in the Bahadur sense, of their respective likelihood ratio tests is discussed and extended to factorials. Explicit results for comparing five designs of 2^q factorial paired comparison experiments are obtained. These results indicate that some of the designs which require comparison of fewer distinct pairs of treatments than does the completely balanced design are, generally, more efficient for detecting main effects and/or certain interactions. The developments of this paper generalize the work of Littell and Boyett (1977) for comparing two designs of R x C factorial paired comparison experiments.