| 传媒产业化时代名记者的意义 |
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| 引用本文： | 王春泉.传媒产业化时代名记者的意义[J].西北大学学报(哲学社会科学版),2002,32(3):103-107. |
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| 作者姓名： | 王春泉 |
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| 作者单位： | 西北大学,新闻传播学院,陕西,西安,710069 |
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| 摘 要： | “名记者”是一种可资利用的社会资源。以现代组织理论来分析 ,则不难看出传媒产业化时代“名记者”培植的战略意义 :恢复“绩效原则”的神圣地位 ,建构共同体文化 ,使媒介组织在风险社会中“适应性变形”,凝结组织强文化 ,实现媒介内涵式发展战略目标
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| 关 键 词： | 名记者 “绩效原则” 品牌化 |
| 文章编号： | 1000-2731(2002)02-0103-05 |
| 修稿时间： | 2001年8月28日 |
The Significance of the Newsman in the Industrialized Communication Age |
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| WANG Chun,quan.The Significance of the Newsman in the Industrialized Communication Age[J].Journal of Northwest University(Philosophy and Social Sciences Edition),2002,32(3):103-107. |
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| Authors: | WANG Chun quan |
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| Abstract: | This paper specializes the significance of changing modern situation caused by the "famous newsman" recourses in the industrialized communication age. To regain the sacred position of the achievement and effect principle,we should constuct the united culture, deform adaptably in the risk society, make the commodity characterized and coagulate the system dominate culture |
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| Keywords: | famous newsman "the achievement antd effect principle" prestigization |
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