| 高职《汽车市场营销》项目化教学课程改革研究 |
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| 引用本文： | 王彦梅,李佳民.高职《汽车市场营销》项目化教学课程改革研究[J].职业时空,2012(3):28-30. |
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| 作者姓名： | 王彦梅 李佳民 |
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| 作者单位： | 浙江农业商贸职业学院 |
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| 基金项目： | 浙江省教育厅2011年度科研计划项目“汽车技术服务与营销专业五七工学结合人才培养模式研究”(Y201121002)成果 |
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| 摘 要： | 深化"工学结合"的高职教育人才培养模式的改革,其主要任务就是高职课程的改革。文章就《汽车市场营销》课程基于工学结合教学模式下的项目化教学改革进行了研究和探析。
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| 关 键 词： | 汽车市场营销 工学结合 课程改革 项目化教学 |
A Study on Project Teaching Curriculum Reform of Automotive Marketing in Higher Vocational Education |
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| WANG Yan-mei,LI Jia-min.A Study on Project Teaching Curriculum Reform of Automotive Marketing in Higher Vocational Education[J].Career Horizon,2012(3):28-30. |
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| Authors: | WANG Yan-mei LI Jia-min |
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| Institution: | WANG Yan-mei,LI Jia-min |
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| Abstract: | The main task of the reform to deepen the "combination of working and learning" talent training model of higher vocational education is the curriculum reform.A study and exploration about the automotive marketing course was made in this article,which project teaching reform based on combining of working and learning teaching mode. |
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| Keywords: | automotive marketing combination of working and learning curriculum reform project teaching |
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