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融媒体背景下高校思想政治教育创优的实践进路
引用本文:张宝君,常潇楠.融媒体背景下高校思想政治教育创优的实践进路[J].成都大学学报(社会科学),2021(1):106-113.
作者姓名:张宝君  常潇楠
作者单位:吉林师范大学 马克思主义学院,吉林 四平 136000;吉林师范大学 马克思主义学院,吉林 四平 136000
基金项目:国家社科基金一般项目"'聚合效应'视阈下高校学生思想政治教育微载体建设研究"
摘    要:随着5G网络的逐步普及,移动智能设备的迭代更新,人工智能、H5、AI等数字技术的发展推动了媒体的融合化发展,为高校思想政治教育创优提供了新的契机。面对多元媒体协同共促的新局面,高校思想政治教育要因势而谋,应势而动,顺势而为,借媒体融合的"东风",以组织协同化、队伍全能化、内容品质化、载体融合化、服务智慧化为导向,推进融媒体时代思想政治教育创优,让主阵地更牢固,主渠道更畅通,主旋律更高昂,正能量更强劲。

关 键 词:融媒体时代  高校  思想政治教育  创优

A Practical Approach to Creating Excellence in Ideological and Political Education in Colleges and Universities under the Background of Integrating Media
Zhang Baojun,CHANG Xiaonan.A Practical Approach to Creating Excellence in Ideological and Political Education in Colleges and Universities under the Background of Integrating Media[J].Journal of Chengdu University (Social Science),2021(1):106-113.
Authors:Zhang Baojun  CHANG Xiaonan
Institution:(College of Marxism,Jilin Normal University,Siping,Jilin,136000)
Abstract:With the popularization of 5G network,the iterative renewal of mobile intelligent devices,the development of artificial intelligence,H5,AI,and other digital technologies promote the integration of media,which provides an opportunity for the creation of excellence in ideological and political education in colleges and universities.Under the new form of multi-media co-promotion,ideological and political education in colleges and universities should act under the new situation,taking the"driving force of revolution"of media integration to promote the creation of excellence in ideological and political education with the guidance of coordinated system,omnipotent team,refined content,integrated carrier,and intelligent service.In this way,the main position will be more solid,the main channel will be smoother,the main melody will be higher and the positive energy will be stronger.
Keywords:the era of media convergence  colleges and universities  ideological and political education  creation of excellence
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