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从符号学的角度浅析新闻心理互动机制
引用本文:程凯,李会. 从符号学的角度浅析新闻心理互动机制[J]. 江汉大学学报(人文科学版), 2002, 21(1): 111-113
作者姓名:程凯  李会
作者单位:武汉大学,新闻与传播学院,湖北,武汉,430072
摘    要:
新闻是典型的符号。在新闻传播过程中 ,符号的流动包括两个方面 :传者对新闻讯息的编码过程和受众的译码过程。由于传者主体的群体差异和个体差异而带来的编码的不确定性 ,以及受众主体因不同的心理需求而带来的译码的主观解释性 ,造成了新闻传受的不对等性。尽量消除这种不对等性 ,要求传者和受者通过相互作用 ,最终达到双方对新闻符号代码的一种“动态中的平衡” ,同时 ,它也需要建立合理的传受心理互动机制

关 键 词:新闻符号代码  新闻传受的不对等性  心理互动机制  文本
文章编号:1006-6152(2002)01-0111-03
修稿时间:2001-11-05

A Brief Analysis of the Mechanism of Mental Mutual Action
CHENG Kai,LI Hui. A Brief Analysis of the Mechanism of Mental Mutual Action[J]. Journal of Wuhan Institute of Education, 2002, 21(1): 111-113
Authors:CHENG Kai  LI Hui
Abstract:
News is a typical symbol. During the course of news communication the flowing of the symbol includes two aspects:the coding course of those who communicate the news information and the decoding course of those who receive it. Because of the coding indefinitude from the colony difference and individual difference of the transmitters and the subjective explanation of the receivers with different mental demands, news transmission and news receipt aren't equal. In order to eliminate the inequity, the transmitters and receivers should attain a kind of "balance in the dynamic state" on the news symbol code through mutual action. Meanwhile, a rational mechanism of mental mutual action is necessary.
Keywords:news symbol code  inequity of news transmission and receipt  mental mutual action mechanism  version  
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