“媒体融合”与社会主义核心价值观的传播路径创新

在传播社会主义核心价值观的实际效应上，传统媒体和新媒体在传播力、公信力与影响力等方面各有优势和不足。在传统媒体与新媒体相互融合的背景下，应秉持“一体化”发展理念，积极推进新旧媒体的融合并培育新型主流媒体形态，以不断创新社会主义核心价值观的传播路径。即在“文化融合”过程中，坚持新的媒体观念、媒体思维和媒体精神；在“技术融合”过程中，注重技术运用、终端平台的开发以及人才队伍的培育；在“内容融合”过程中，创新内容的生产、呈现方式，提升内容的粘性；最终实现社会主义核心价值观传播体系的现代化、形态的立体化和渠道的多样化。

Media Convergence and Innovate on the Propagation Path of the Socialism Core Values

The traditional media and new media each have their own advantages and disadvantages about the spread effect of the socialism core values. The spread effect mainly includes spreading capacity, public trust and influence. We should adhere to the developmental idea of integration,and cultivate a new mode of the mainstream media based on the convergence of the traditional media and new media. Then we will innovate constantly the propagation path of the socialism core values. To be specific, we should adhere to the new media concept, media thinking and media spirit in the process of cultural fusion. We should pay attention to the use of technology, the development of terminal platform and the cultivation of talent team in the process of technological fusion. We should innovate the way of the production and the presentation of content, and improve the attraction of content. So we will achieve the modernization of the socialism core values spread system. In addition,we will achieve three-dimensional spread form and various spread channels finally.