| 基于关联规则分析的“购物篮分析”模型的研究 |
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| 引用本文： | Xue Hong,﹠ Nie Gui-hua.基于关联规则分析的“购物篮分析”模型的研究[J].北京工商大学学报(社会科学版),2008,23(4):1-5. |
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| 作者姓名： | Xue Hong ﹠ Nie Gui-hua |
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| 作者单位： | 1. 武汉理工大学,管理学院,湖北,武汉,430070;北京工商大学,信息工程学院,北京,100037
2. 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 基金项目： | 北京市属市管高等学校《中青年骨干教师培养计划》项目,北京市教委科技发展计划 |
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| 摘 要： | 以Apriori算法为核心的"购物篮分析"功能模型,利用事务数据库中的销售数据,挖掘顾客购买的商品之间各种有趣联系,帮助商家制定营销策略,合理地安排货架引导销售,既方便顾客购买,同时也刺激了销售。
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| 关 键 词： | 关联规则分析 购物篮分析 Apriori算法 |
| 收稿时间： | 2008/4/4 0:00:00 |
Research on Market Basket Analysis Model Based on Association Analysis |
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| Xue Hong,Nie Gui-hua.Research on Market Basket Analysis Model Based on Association Analysis[J].Journal of Beijing Technology and Business University:Social Science,2008,23(4):1-5. |
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| Authors: | Xue Hong Nie Gui-hua |
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| Institution: | 1. School of Management, Wuhan University of Technology, Wuhan, Hubei 430070, China; 2. College of Information Engineering, Beijing Technology and Business University, Beijing 100037, China |
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| Abstract: | The function model of Market Basket Analysis, which is based on Apriori arithmetic, uses the sales data in affair database to explore all kinds of interesting relations among the commodities consumers have purchased. It can help managers set down the marketing strategy and seek the optimal layout of commodity shelves to guide the sales, which not only makes it convenient for clients to purchase the goods but also stimulates the sales. |
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| Keywords: | Association Analysis Market Basket Analysis Apriori arithmetic |
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