Context and Contiguity in Survey Questionnaires |
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| Authors: | SCHUMAN, HOWARD KALTON, GRAHAM LUDWIG, JACOB |
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| Affiliation: | Howard Schuman is Director of the Survey Research Center and a Professor of Sociology, Graham Kalton is a Research Scientist in the Survey Research Center and a Professor of Biostatistics, and Jacob Ludwig is a doctoral student in sociology, all at The University of Michigan. This paper is based on research carried out with the aid of a grant (SES-80-16136) from the National Science Foundation. The authors wish to acknowledge helpful comments by Otis Dudley Duncan. |
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| Abstract: | ![]()
Previous experiments have shown an order effect for two adjacentitems, one concerning the admittance of American reporters toRussia and the other concerning the admittance of Communistreporters to the U.S. The experiment reported here found thatthis effect remained when the two items were separated by aseries of 17 other unrelated questions. |
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