基于“从众”和“自选”策略的供应链合作网络演化

随着生产型经济的发展和信息技术的成熟,由产品需求者、零售商、分销商、制造商及供应商等组成的合作系统以网络化的方式存在并运营,因此,网络环境下供应链中企业合作行为的演化规律是现代运营管理研究的重要研究内容之一。本文通过对实际中企业寻求合作关系的两种不同策略———＂从众模式＂和＂自选模式＂建立供应链网络的合作过程,用Netlogo软件进行仿真模拟,发现采取＂从众模式＂的企业所形成的合作网络具有无标度的特征,而采取＂自选模式＂的企业所形成的网络具有小世界的特征。从一定程度上对实际企业合作网络的特征进行了刻画。

Evolution of Supply Chain Cooperation Networks Based on "Herding" and "Self-Selection" Strategies

With the development of production-based economy and information technology,the cooperation system consisting of consumers,retailers,distributors and suppliers is operated in the form of network.Since research on the evolution law of cooperation behavior in supply network cooperation between two enterprises in reality has two different strategies： herding mode and self-selection mode,in this paper we simulate supply chain evolution process by applying the two different modes.The results show that supply chain cooperation based on herding mode is endowed with the character of scale-free,and supply chain cooperation based on self-selection mode is bestowed with the feature of small-world.The actual characteristics of business cooperation networks are characterized to some degree.