| 基于特征价格模型的平台交易模式对商品价格影响的实证研究 |
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| 引用本文： | 钱炳,周勤.基于特征价格模型的平台交易模式对商品价格影响的实证研究[J].华南理工大学学报(社会科学版),2011,13(2):35-41. |
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| 作者姓名： | 钱炳 周勤 |
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| 作者单位： | 1. 东南大学经济管理学院,江苏南京210096;常州工学院经济与管理学院,江苏常州213022
2. 东南大学经济管理学院,江苏南京,210096 |
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| 基金项目： | 国家社会科学基金资助项目 |
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| 摘 要： | 运用特征价格模型（Hedonic Price Model）,监测了2010年5月份淘宝网交易的笔记本电脑数据,选取了商品自身特征和平台交易特征共12个特征变量,研究了平台交易模式对商品价格的影响方式和影响程度。研究发现：在与商品有关的特征中,除商品上市时间因素外,都对价格产生了正向的影响;和平台有关的特征对价格产生了负向的影响。在特征价格的总构成中,商品自身的特征占了近70%,平台交易模式的特征占了30%,这说明平台交易模式对商品价格会产生重要的影响。
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| 关 键 词： | 平台 商品价格 特征价格 |
Research of Platform Impacts on Product Price Based on Hedonic Price Model |
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| Qian Bing,Zhou Qin.Research of Platform Impacts on Product Price Based on Hedonic Price Model[J].Journal of South China University of Technology(Social Science Edition),2011,13(2):35-41. |
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| Authors: | Qian Bing Zhou Qin |
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| Institution: | 1(1.School of Economics & Management,Southeast University,Nanjing 210096,Jiangsu,China; 2.School of Economics & Management,Changzhou Institute of Technology,Changzhou 213022,Jiangsu,China) |
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| Abstract: | This paper studies platform impacts on product prices by using the hedonic price model.We get portable computer trade data from Taobao during May,2010,and select 12 attributes which include 6 attributes from portable computer and 6 attributes from platform.We specify a hedonic price function and measure the impact of each of the attributes.Our results indicate that all the attributes from product(exclude time) have positive impact on price and,all the attributes from platform have negative impact on price.The hedonic price of product takes 70% of the total price,and the hedonic price of platform takes 30%.Our research proves that the platform has a major impact on product price. |
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| Keywords: | platform product price hedonic price |
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