当代文学的市场化倾向

在市场经济体制逐步完善的条件下,当下的社会文化语境发生了诸多变化,突出地表现为经济利益的驱使和人力的商业导控。当代文学共时于这一社会文化语境,在内容与形式上以及创作实践活动的过程中,都明显地表现着市场化倾向。市场化倾向本身没有本质的错误,问题在于创作主体与它的中介“行业”在思想文化、审美情感方面的准备不足,其对文学独立的精神价值与审美特质产生了一定的损害。当代文学在市场化过程中的定位及发展,尚有许多理论与实践问题亟待明晰和解决。

How to Understand the Tendency of Literary Marketing

The context of social culture has changed very much, whose representative forms are economic benefits and commercial control. Literary writings in content and form have obvious tendency of marketing. Marketing itself is not wrong, but the problem is that a correct relationship between writing and marketing does not exist now, thus producing some damages to literary value and aesthetics. The status of present literature in the course of marketing should be made clear and solved theoretically and practically.