战略性转移定价承诺策略与下游创新之间的交互影响研究

以一个按照MTO模式运作,并且面临交货期-价格敏感性需求的“供应商-制造商”供应链为研究对象,对该供应链中上游供应商的战略性转移定价承诺与下游制造商创新之间的交互作用,以及这种交互作用对最优的交货期设定、转移定价决策,以及渠道内各合作伙伴的行为取向所产生的影响进行了初步探讨.通过分析发现,战略性转移定价承诺与下游创新之间的交互作用不会影响到最优的承诺交货期设定,但是,供应商实行完全地转移定价承诺策略将会激励制造商进行更多的投资创新活动.最后通过赋值分析对前文的理论研究进行了证实/伪.

A Study on the Interaction between Strategic Transfer Pricing Commitment and Downstream Innovation

This research examines the interaction between the strategic transfer pricing commitment and downstream innovation in a supplier-manufacturer channel,and its influences on the optimal quoted delivery time and investment decisions.We model the channel operation in a make-to-order fashion and treat the demand as being linear in price and quoted delivery time.We use this analysis to show that the interaction between full commitment and full flexibility has nothing to do with the optimal quoted delivery time,while with respect to the supplier,the manufacturer and the supply chain as a whole,full commitment is always dominating full commitment.Further,we study the robustness of optimal profit contributions when some of the model parameters are mis-estimated.