| 艺术化处理的汉字标志的魅力探析 |
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| 引用本文： | 滕有平.艺术化处理的汉字标志的魅力探析[J].合肥工业大学学报(社会科学版),2009,23(6):162-164. |
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| 作者姓名： | 滕有平 |
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| 作者单位： | 合肥工业大学,人文经济学院,合肥,230009 |
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| 基金项目： | 安徽省教育厅人文社会科学重点项目 |
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| 摘 要： | 汉字具有深厚的文化底蕴，是传递中华民族文化的最佳手段。经过艺术化处理的汉字标志，不仅展现了中华民族的独特意境和审美情趣，而且已成为汉文化传承与发展的新载体。文章结合个别案例和设计作品，分析了艺术化的汉字标志的艺术魅力，再从字形的创新和营造“字势”这两方面着手，提出了设计汉字标志的方法，以期能给从事标志设计的人们一些启发与帮助。
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| 关 键 词： | 汉字 标志 魅力 |
Exploration into the Charm of the Artistic Chinese Logo |
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| TENG You-ping.Exploration into the Charm of the Artistic Chinese Logo[J].Journal of Hefei University of Technology(Social Sciences),2009,23(6):162-164. |
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| Authors: | TENG You-ping |
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| Institution: | TENG You-ping (School of Humanities and Economies, Hefei University of Technology, Hefei 230009, China) |
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| Abstract: | Chinese characters, which embodies the profound Chinese culture, is the best communication carrier to convey the Chinese culture. The artistic Chinese logo can not only demonstrate the unique artistic conception and aesthetic taste of the Chinese nation, but also have become a new carrier of Chinese cultural heritage and development. This paper trys to analysize the artistic charm of Chinese logo by combining individual case with design works. It proposes the method of designing Chinese logo from the innovation of the word shape and the creation of the word power, in the hope of offering some helps and inspirations for the desighers. |
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| Keywords: | Chinese characters logo charm |
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