基于学术会议的VI设计应用

通过对全国第十三次建筑与文化学术研讨会的VI设计实例的论述，探讨在学术会议中VI的设计与应用。从学术会议VI的构成要素、设计原则以及学术性会议的内容及要求、与会人员的范围及层次上，强调VI设计在学术会议的筹办与召开过程中所起的作用，其有效应用能提升会议的学术性与文化性，为学术会议打造鲜明的品牌形象。

Application of VI Design Based on Academic Conferences

T he application of visual identity （VI） design in academic conferences is studied based on the analysis of the VI design samples in the 13th National Academic Seminar on Architecture and Culture . The role of VI design in the process of organizing and convening academic conferences is emphasized in view of the component elements of conference VI ,the principles of design as well as the content and requirements of academic conferences and the scope and level of participants .T he effective use of con-ference VI will enhance the academic and cultural orientation of the conferences ,and create distinctive brand images for the academic conferences .