Political activation and social movements: Addressing non-participation in Aotearoa New Zealand

The decline of participation in traditional civic political processes, like voting in elections and writing to elected representatives, continues to deepen in contemporary liberal democracies. However, civics comprise only one avenue for political participation. Social movements also play a key role in influencing political affairs by exerting pressure on established institutions from outside rather than within. ‘Political activation’ is key to understanding and addressing non-participation in both movement and civic settings alike, yet activation in movement settings, like non-participation more generally, remains under-researched. This article seeks to address this imbalance by exploring ways of using political activation theory to synthesise research on the fields of political participation and non-participation, in both civic and social movement contexts. After reviewing the literature on activation, which favours political participation in civic settings, I then juxtapose this existing scholarship with a case study focused more on non-participation and social movements as they are understood by movement organisers in Aotearoa New Zealand. In so doing, I demonstrate how civics, social movements, participation and non-participation can be better understood together to advance scholarship on why people do or do not engage with politics.