Statisticians Can Matter

Statisticians fall far short of their potential as guides to enlightened decision making in business. Two important explanations are: (1) Decision makers are often more easily convinced by concrete examples, however fragmentary and misleading, than by competent statistical analysis. (2) The effective use of statistics in the process of decision making requires hard thinking by decision makers, thinking that cannot be delegated entirely to the statistical specialist. Modern developments in interactive statistical computing may help to reduce the force of these limitations on exploitation of statistics; used properly, computing can encourage, almost force, the student or business user of statistics to think statistically.