动员式治理中的政府组织传播：南京个案

政府组织传播与社会动员具有内在联系，政府组织推行其政策、主张的过程是一种动员式治理行为，是通过组织间和组织外传播与动员对象进行的有效互动。其中，组织间传播是一种基于人情投资的资源动员，而组织外传播则主要通过人际传播起作用。政府组织在面对面的人际动员实践中既存在“培养典型”等传统群众运动的路径依赖，也利用了情感等多种因素，此外还引入了国家正式权力进行惩戒动员。

Governmental Organizational Communication during Governance Mobilization: Nanjing for Example

Governmental organizational communication and social mobilization are intrinsically linked. The process that governmental.organization carries out its policies is an act of governance mobilization which works through effective interaction between governmental organization and mobilization targets by internal and external organizational communication. Inter-organizational communication is based on the mobilization of human resources investment while extern-organizational communication works mainly through in...