SWAPCO Nuclear Corporation (SWAPCO)

SWAPCO is a nuclear fuel brokerage company which has managed to survive in a highly competitive niche market for fourteen years. The market is currently declining and the company must develop a strategy for survival and future growth. The case is designed to enable students to think about the effects of a rapidly changing market on a company's business and the effect of changes in the external environment on the company. It leads to discussion of market strategies, the role of government in business, the effects of competition and other external factors in the survival and growth of a business. This revised version was published online in July 2006 with corrections to the Cover Date.