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| 基于SWOT分析的高坎镇发展战略研究 | |
| 引用本文： | 陈丹,姚宏韬. 基于SWOT分析的高坎镇发展战略研究[J]. 沈阳建筑大学学报, 2007, 9(2): 160-163 |
| 作者姓名： | 陈丹 姚宏韬 |
| 作者单位： | 沈阳建筑大学建筑与规划学院 辽宁沈阳110168 |
| 摘 要： | 在充分了解SWOT态势分析法的理念和其运作流程的基础上,将之运用于实践,对大石桥市高坎镇的现状从优势、劣势、机遇和挑战四个内外部因素进行了全面剖析。在综合分析的基础上,把内外部因素进行组合分析,找到了防御型战略、扭转型战略、增长型战略和多元经营战略四种交叉组合的发展战略。立足于高坎镇的发展实际,确定重点战略,并提出具体的发展对策。 |
| 关 键 词： | 小城镇 发展战略 SWOT分析 高坎镇 |
| 文章编号： | 1673-1387(2007)02-0160-04 |
| 修稿时间： | 2006-10-08 |
Study on the development strategies of Gaokan Town based on SWOT-analysis |
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| CHEN Dan,YAO Hongtao. Study on the development strategies of Gaokan Town based on SWOT-analysis[J]. Journal of Shenyang Jianzhu University(Social Science), 2007, 9(2): 160-163 | |
| Authors: | CHEN Dan YAO Hongtao |
| Abstract: | By introducing the concept and operational flow of SWOT-analysis,the paper applies this method to making a comprehensive analysis of Gaokan Town's reality from the aspects of strength,weakness,opportunity and threat.On the basis of both internal and external factors,it finds out 4 cross-link development strategies,which are WT,WO,SO and ST strategy.According to the current situation of Gaokan,it establishes WO and SO strategy as the key strategies and points out the details as well. |
| Keywords: | small-town development strategy SWOT-analyses Gaokan Town |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |