论企业无形资产管理与核心竞争力的培育

企业无形资产是其核心竞争力的基础和来源。我国企业无形资产管理中存在着重视不够、投入不足、保护不力和运作无方等问题 ,制约了企业核心竞争力的形成。因此 ,应该转变观念 ,加强对无形资产的全过程管理、法律管理和制度管理 ,并且大力实施名牌战略 ,以增强我国企业核心竞争力

On the management of intangible assets in enterprises and the cultivation of its core competitiveness

The intangible assets of an enterprise are the basis and sources for its core competitiveness. Lack of attention and inefficient investment as well as weak protection and random operation remain to be the main issues in the management of intangible assets, which hold back the formation of the core competitiveness of the enterprises. So in order to strengthen the core competitiveness of the enterprises, we have to reinforce the all\|round management of the intangible assets under the guidance of laws and regulations. In the meantime, the strategy of famous brand should be implemented to achieve the goal.