基于风险分析的企业投资行为建议

在市场经济条件下,企业的生产经营活动面临着各种各样的风险。其中,投资风险是第一位的、最大的风险,因为投资失败给企业带来的往往是致命的损失。进行科学的投资规划涉及到很多方面,最重要的是必须确定正确的投资方向。在目前一些企业大举进军高新技术领域的热潮中,基于对投资风险的分析,我们提出了“传统产品+高新技术”的投资思路,这无疑对企业特别是西部众多中小企业的发展有着重要的指导意义。

SUGGESTIONS FOR ENTERPRISE INVESTMENT BEHAVIOR BASED ON VENTURE ANALYSIS

On the condition of market economy the production and management of enterprises confronts with kinds of ventures.Of these,investment venture comes to the first,it is also the biggest one because the failure of investment is likely to make enterprises suffer vital losses.In scientific investment programming there are many aspects that should be taken into consideration,and the most important one is to make a correct investment orientation.At present,some enterprises are marching upon the high-tech field.Seeing this,we bring forward a new way which is traditional products plus high-tech,based on the analyses of investment venture.Out of question,this will provide enterprises especially the middle-sized and small-sized ones in West China,with significance of direction.