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北京发展文化创意产业的SWOT分析
引用本文:王世崇.北京发展文化创意产业的SWOT分析[J].北京工业大学学报(社会科学版),2012,12(3):39-44.
作者姓名:王世崇
作者单位:中国人民大学马克思主义学院,北京,100872
摘    要:随着北京市功能区定位和规划的完成,大力发展文化创意产业不仅仅是经济结构调整的需要,而且是发挥城市功能的内在需要。为了厘清北京发展文化创意产业的优势、劣势、机遇和威胁,借助SWOT分析方法对其拥有的丰富的历史文化资源、充足的资金资源和人才资源以及面临的机遇和威胁进行了深度梳理。分析表明,北京市发展文化创意产业的优势和机遇显著,同时也存在高房价等引致的劣势以及区域竞合等方面的威胁。

关 键 词:北京  文化创意产业  SWOT分析

SWOT Analysis on the Development of Cultural and Creative Industries in Beijing
WANG Shi-chong.SWOT Analysis on the Development of Cultural and Creative Industries in Beijing[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2012,12(3):39-44.
Authors:WANG Shi-chong
Institution:WANG Shi-chong (Marxism School of Renmin University of China,Beijing 100872,China)
Abstract:As Beijing has completed its function orientation and planning,developing the cultural and creative industries is not only the need of the economic structure adjustment,but also the intrinsic need for the roles of its functions.Based on the SWOT analysis method,the text combs deeply the strengths, weaknesses,opportunities and threats on developing cultural and creative industries,so as to clarify the development ideas and to provide certain reference.The advantages and opportunities of the development of cultural and creative industries in Beijing are significant,but also exist the weaknesses resulting from high house prices,and the threats to regional competition.
Keywords:Beijing  cultural and creative industries  SWOT analysis
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