高校内部营销理性思辨及实施策略探微

高校内部营销蕴含着把教职员工看成内部顾客的管理哲学。高校应在内部顾客市场调查基础上进行内部顾客市场细分，据此实施内部营销策略，提高教职员工的满意度。高校可在保障观念变革、管理支持与组织变革的前提下，采纳市场营销工具，从产品、价格、渠道、促销四个维度开展内部营销，提高教师工作认同感与执行力。

Rational Research on Internal Marketing in Colleges and Universities and the Implementary Strategies

Internal marketing in colleges and universities means an administrative philosophy of regarding fac- ulties and staff as internal customers. Colleges and universities should classify the internal customers＇ market on the basis of investigation and carry out internal marketing strategies to enhance the satisfaction of the faculties and staff. On the premise of guaranteeing view innovation, management support and organization transformation, colleges and universities may use market tools to undertake the internal marketing by highlighting the products, price, channels, and promotion so as to promote the faculties＇ sense of identification with their work and their executive ability.