| 广告语言翻译中文化差异的等值处理 |
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| 引用本文： | 何霜.广告语言翻译中文化差异的等值处理[J].长江大学学报(社会科学版),2004,27(5):28-29. |
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| 作者姓名： | 何霜 |
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| 作者单位： | 中国地质大学,外语系,湖北,武汉,430074 |
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| 摘 要： | 广告语言具有强烈的文化特征。文化差异极大地影响了广告语言的翻译。在广告语言翻译中 ,译者可根据动态等值的翻译理论来处理两种语言的文化差异。
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| 关 键 词： | 动态等值 广告语言 文化差异 |
| 文章编号： | 1003-8019(2004)05-0028-02 |
| 修稿时间： | 2004年6月12日 |
On Equivalent Treatment of Cultural Differences in Advertising Language Translation |
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| HE Shuang.On Equivalent Treatment of Cultural Differences in Advertising Language Translation[J].Journal of Yangtze University:Social Sciences,2004,27(5):28-29. |
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| Authors: | HE Shuang |
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| Abstract: | Advertising language has obvious cultural characteristics. The cultural differences greatly influence the translation of advertising language. In the translation of advertising language, the translators or interpreters need to use the principles of dynamic equivalence to explore the ways to deal with the cultural differences in the translation. |
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| Keywords: | dynamic equivalence advertising language cultural difference |
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