城镇消费者节能家电购买行为及影响因素研究

节能家电在居民家庭中的推广使用是实现国家总体节能减排目标的重要途径之一.文章以实证方法研究消费者对节能及节能家电的认知、态度和习惯对节能家电购买行为与决策的影响.研究结果表明:中国城镇消费者的节能家电购买行为与产品认知程度、环境关切和社会责任感显著正相关,与节能家电产品的价格显著负相关,与居民的日常能源使用习惯无关.对消费者购买节能家电决策影响最大的因素为价格因素,其次是产品认知、环境关切和社会责任感.最后提供了研究结果的政策涵义.

A Study on Consumer Buying Behaviors of Chinese Residents towardEnergy-saving Household Appliances and the Influencing Factors

Promoting using of energy-saving household appliances is recognized as one of main paths to achieve the goal of energy saving and emission reduction of a country. This article studies into the consumers' perception, attitudes and using behaviors of energy-saving and energy efficient household appliances that influence on their buying behaviors and decision-making through an empirical study. The research findings show that the purchasing energy-saving household appliances has positive relation with consumers' product perception, environment concerns, and social responsible sense, negative relation with appliance price, and no direct correlation has found with energy using behaviors of residents/consumers. The research findings also reveal that the price of energy-saving household appliances has the most significant influence on consumer's buying decision, the second is product knowledge and perception, followed by environment concerns and social responsible sense. The article then provides policy implications of the research outcomes.