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| 旅游综合服务的营销现状分析——以长春地区为例 | |
| 引用本文： | 金亮,赵丹丹,李颖思.旅游综合服务的营销现状分析——以长春地区为例[J].长春理工大学学报(社会科学版),2009,22(6):913-915. |
| 作者姓名： | 金亮 赵丹丹 李颖思 |
| 作者单位： | 1. 吉林大学商学院,吉林长春,130012 2. 吉林省亚泰水泥销售有限公司,吉林长春,130000 3. 香港城市大学 |
| 摘 要： | 论述吉林省省会长春的旅游业情况，借此指出阻碍整个旅游行业运营的原因及未来发展的需求与机会，最终形成一项长期可持续发展的战略规划，以利于实现长春旅游业发展的目标，即通过为游客提供多方面的高附加价值的功能来培育地区的旅游产业，使其成为一个持续、核心的产业。 |
| 关 键 词： | 旅游服务 营销现状 产业价值链 |
Analysis on Marketing Status of Integrated Tourism Service——A Case Study of Changchun |
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| Jin Liang,Zhao Dandan,Li Yingsi.Analysis on Marketing Status of Integrated Tourism Service——A Case Study of Changchun[J].Journal of Changchun University of Science and Technology,2009,22(6):913-915. | |
| Authors: | Jin Liang Zhao Dandan Li Yingsi |
| Institution: | Jin Liang, Zhao Dandan, Li Yingsi |
| Abstract: | This paper discusses tourism industry of Changchun,the capital of Jilin province,points out the causes that impede the operation of the whole tourism industry and demands and opportunities for future development. Ultimately,a sustainable and longterm strategic development plan is formulated with the aim to achieve the goal of Changchun tourism industry--to nurture local and regional tourism industry as a sustainable and core industry via the provision of a wide-array of valuable functions to tourists. |
| Keywords: | tourism service marketing status industry value chain |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |