| 特许经营并非就是香饽饽 |
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| 引用本文： | 李晓青. 特许经营并非就是香饽饽[J]. 广州大学学报(社会科学版), 2003, 2(7): 49-51 |
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| 作者姓名： | 李晓青 |
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| 作者单位： | 环讯国际股份有限公司,广东,广州,510400 |
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| 摘 要： | 特许经营是企业扩张、加盟者创业的一种有效模式,但并非就是香饽饽。打算从事此经营的企业或个人,应事先对与开业有关的诸如产品、管理技术、合作伙伴以及是否符合国家政策有关规定等方面问题进行可行性分析后方可作决。
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| 关 键 词： | 特许经营 问题 特许企业 投资者 |
| 文章编号： | 1671-394X(2003)07-0049-03 |
| 修稿时间： | 2003-03-28 |
Franchise Cannot Guarantee Your Success |
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| LI Xiao-qing. Franchise Cannot Guarantee Your Success[J]. Journal of Guangzhou University(Social Science Edition), 2003, 2(7): 49-51 |
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| Authors: | LI Xiao-qing |
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| Abstract: | Franchise is an effective way to expand business and it is a less risky way to begin one's own business. But it does not necessarily guarantee the success. The article describes the problems concerned from the perspective of the franchiser and the investor respectively and claim that they both have to be very careful before starting a franchise business. |
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| Keywords: | franchise problems the franchiser the investor |
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