| 新生代农民工体育消费心理和影响因素研究——以皖江城市带为例 |
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| 引用本文： | 谢恩礼. 新生代农民工体育消费心理和影响因素研究——以皖江城市带为例[J]. 淮海工学院学报(社会科学版), 2012, 10(1): 128-130 |
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| 作者姓名： | 谢恩礼 |
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| 作者单位： | 安徽建筑工业学院体育教学部,安徽合肥,230022 |
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| 基金项目： | 安徽省体育局人文社会科学项目 |
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| 摘 要： | 运用问卷调查、层次分析法等研究方法，对皖江城市带新生代农民工体育消费态度、动机和行为特点等进行了研究分析，同时对影响皖江城市带新生代农民工体育消费心理的诸多因素进行了调查研究。研究结果表明，体育消费的主要动机是为了强身健体和消遣娱乐，影响皖江城市带新生代农民工体育消费心理预期的主要因素为社会经济因素、社会文化因素、群体因素和大众传媒因素等。
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| 关 键 词： | 皖江城市带 新生代农民工 体育消费 心理 |
Factors Affecting Sports Consumption Psychology of Migrant Farmers in the City-cluster along the Yangtze River in Anhui |
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| XIE En-li. Factors Affecting Sports Consumption Psychology of Migrant Farmers in the City-cluster along the Yangtze River in Anhui[J]. Journal of Huaihai Institute of Technology, 2012, 10(1): 128-130 |
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| Authors: | XIE En-li |
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| Affiliation: | XIE En-li(Dept.of Physical Education,Anhui University of Architecture,Hefei 230022,China) |
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| Abstract: | Adopting the methods of questionnairing,documentary analysis,mathematical statistical analysis and AHP,this paper analyzes the attitudes,motivations and behavioral characteristics of migrant farmers’ sports consumption.It proceeds to examine the factors that influence the sports consumption psychology of new-generation migrant farmers in the city-cluster along the Yangtze River in Anhui.The results show that their motivation lie in the desire to keep fit and have pastime;the influencing factors include socio-economic factors,social and cultural factors,group and mass media factors and so on. |
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| Keywords: | city-cluster along the Yangtze River in Anhui new-generation migrant farmers sports consumption psychology |
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