| 网络购物中的社会诚信问题研究——基于不完美信息动态博弈理论 |
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| 引用本文： | 高妍.网络购物中的社会诚信问题研究——基于不完美信息动态博弈理论[J].淮海工学院学报(社会科学版),2012,10(8):19-21. |
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| 作者姓名： | 高妍 |
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| 作者单位： | 郑州大学商学院,河南郑州,450001 |
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| 摘 要： | 将一次网络交易抽象为不完美信息动态博弈模型，通过对买卖双方博弈行为的分析，得出网络交易纠纷频发的原因。并通过对模型进一步扩展，分析当前网络交易规则存在的缺陷，针对其中的问题，提出提高市场效率的建议。
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| 关 键 词： | 网络购物 社会诚信 不完美信息 动态博弈 |
Research of the Credibility of Online Shopping :Based on Imperfect Information Dynamic Game Theory |
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| GAO Yan.Research of the Credibility of Online Shopping :Based on Imperfect Information Dynamic Game Theory[J].Journal of Huaihai Institute of Technology,2012,10(8):19-21. |
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| Authors: | GAO Yan |
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| Institution: | GAO Yan(School of Business,Zhengzhou University,Zhengzhou 450001,China) |
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| Abstract: | Based on the Abstraction of imperfect information dynamic game model of a network transaction and the analysis of the game of behaviors of buyers and sellers,the article focuses on the reasons for the quarrels of the internet transaction.And it further expands the model to analyze the defects of the current network transaction rules and puts forward the proposals to improve market efficiency. |
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| Keywords: | online shopping credibility imperfect information dynamic game |
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