| 转型期旅行社核心竞争力探析 |
| |
| 引用本文： | 郑坚强,黄耀丽,刘书安.转型期旅行社核心竞争力探析[J].佛山科学技术学院学报(社会科学版),2009,27(2):87-92. |
| |
| 作者姓名： | 郑坚强 黄耀丽 刘书安 |
| |
| 作者单位： | 佛山科学技术学院,旅游系,广东,佛山,528000 |
| |
| 基金项目： | 广东省软科学研究项目 |
| |
| 摘 要： | 核心竞争力的培育是旅行社确立竞争优势的关键。目前旅行社在培育核心竞争力方面存在规模弱小、品牌缺乏、产品服务无特色、技术滞后等问题．提升旅行社核心竞争力应该从明确定位、品牌运营、信息技术、创建先进的企业文化等方面着手。
|
| 关 键 词： | 旅行社 核心竞争力 竞争优势 对策 |
An Analysis of Travel Agencies' Core Competitiveness in Transition |
| |
| ZHENG Jian-qiang,HUANG Yao-li,LIU Shuan.An Analysis of Travel Agencies'' Core Competitiveness in Transition[J].Journal of Foshan University(Social Science),2009,27(2):87-92. |
| |
| Authors: | ZHENG Jian-qiang HUANG Yao-li LIU Shuan |
| |
| Institution: | Department of Tourism;Foshan University;Foshan 528000;China |
| |
| Abstract: | Core competitiveness,as is well-known to all,is the key to establishing competitive advantage of travel agencies.This paper analyses the existing problems in fostering core competitiveness of travel agencies such as small scale,lack of new brands,less specialty for product service and lagging technology,and proposes some solutions from the aspects of clear evaluation,brand effect,technical innovation and advanced enterprise culture. |
| |
| Keywords: | travel agencies core competitiveness competitive advantage solutions |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
