SYMBOLIC REALITY BITES: WOMEN AND RACIAL/ETHNIC MINORITIES IN MODERN FILM

Criticisms of mass media productions often include a discussion of how women and minorities are systematically excluded and/or relegated to minor roles, or roles that match traditional stereotypes. These types of portrayals are important factors in the social construction of reality among the general public, and therefore may perpetuate racism and sexism on a larger scale. Using a content analysis of fifty popular films in 1996 the present study explores the demographic composition of the leading actresses and actors. The goal is to gauge the strength of female and minority presence and to provide an assessment of character representations through an analysis of labor force participation, sex-roles of occupation, prestige of occupation, and gender. Findings indicate that although both women and minorities have made some advancement in their film portrayals, compared to earlier studies, they still are under-represented in leading roles in Hollywood, and their portrayals are often consistent with traditional stereotypes.