Friendship and Conformity in Group Opinions: Juror Verdict Change in Mock Juries

Social psychological research on group processes has consistently shown that group members adjust their views to conform to dominant and/or socially desirable stances. Studies are less clear, though, on how friendships within groups impact this tendency. Some studies suggest greater group cohesion leads to more conformity; other studies suggest friendship lessens the pressure to agree on certain issues. In this study, we use mock juries to test the impact of varying levels of friendship on jurors’ propensities to change their verdicts to the dominant position (in this case acquittal, or a “not guilty” verdict). Our findings show that distant friendships among jurors increase the odds of conforming to acquittal; but close friendships decrease the odds of conformity. We discuss the implications of our findings for understanding group processes and conformity as well as for jury research.