COLLEGE STUDENTS AND BINGE DRINKING: AN EVALUATION OF SOCIAL LEARNING THEORY

ABSTRACT

Although binge drinking is a prevalent and often problematic behavior among college students, there has been relatively little sociological research on this phenomenon. This study evaluates the applicability of social learning theory (Akers 1985 Akers , Ronald L. 1985 . Deviant Behavior: A Social Learning Approach . 3rd ed. Belmont , CA : Wadsworth . [Google Scholar] 2000 — . 2000 . Criminological Theories: Introduction, Evaluation, and Application , 3rd ed. Los Angeles : Roxbury . [Google Scholar]) to the binge drinking of a sample of approximately 1,500 students enrolled at four institutions of higher education. The social learning model explains approximately 45% of the variance in the binge drinking of these students. The results indicate that differential peer associations are by far the best predictor of this behavior. Other significant predictors include the definitions that students hold about binge drinking as well as their perceptions of the direct effects of alcohol consumption. These social learning variables also mediate the effects of demographic variables (i.e., gender, race, fraternity/sorority membership) on binge drinking. The results are discussed with respect to programs designed to prevent binge drinking. Possible directions for future research in this area are also suggested.