论商品包装的审美维度与价值追求

以商品外衣、附属物出现和存在的包装，其作用与意义除基础的物理功能之外，主要在于其视觉美基础上的价值认同。包装的视觉美兼具生活美学、技术美学双重属性，其设计创意离不开文化传承、创新发展和智慧方案的提供等三个维度；其发掘与撷取应坚持审美视野全球化原则，消费需求与审美心理双重变化原则，承载文化传承、创新与转换使命原则，致力于包装问题治理原则，科学技术集成运用原则；为最大限度实现其价值追求，必须正确处理好商品与包装、价值理性与技术理性、自主设计与自觉设计三重关系。唯有如此，商品包装之美的创造才能与时俱进，体现人类社会生活共同的价值追求，达到真善美的高度统一。

On the Aesthetic Dimension and Value Pursuit of Commodity Packaging

In addition to the basic physical function, the function and significance of the packaging that appears and exists in the form of commodity coats and accessories mainly lies in the value identification based on its visual beauty. The visual beauty of packaging has the dual attributes of life aesthetics and technical aesthetics, and its design creativity is inseparable from three dimensions: cultural heritage, innovative development and the provision of smart solutions; its exploration and extraction should adhere to the principle of globalization of aesthetic vision and consumer demand. The principle of dual change with aesthetic psychology, carrying the mission principle of cultural inheritance, innovation and transformation, committed to the principle of packaging problem governance, and the principle of integrated application of science and technology; in order to maximize its value pursuit, it is necessary to correctly handle the triple relationships between commodities and packaging, value rationality and technology rationality, independent design and conscious design. Only in this way can the creation of the beauty of commodity packaging keep pace with the times, reflect the common value pursuit of human social life, and achieve a high degree of unity of truth, goodness and beauty.