| 论舟山海洋文化旅游与开发策略 |
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| 引用本文： | 胡卫伟,王湖滨. 论舟山海洋文化旅游与开发策略[J]. 浙江海洋学院学报(人文科学版), 2006, 23(3): 48-52 |
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| 作者姓名： | 胡卫伟 王湖滨 |
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| 作者单位： | 浙江海洋学院,管理学院,浙江,舟山,316000 |
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| 基金项目： | “浙江省高校青年教师资助计划”项目，浙江海洋学院校级课题研究成果 |
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| 摘 要： | 文章分析了舟山海洋文化旅游开发的背景及资源内涵,认为舟山文化旅游事业开发潜力巨大,如能发挥自身优势,开发多种旅游精品项目,高起点、高品位地塑造文化旅游品牌,对于舟山旅游产业的创新与发展则有重要意义。文章并就此提出有关开发原则与策略建议。
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| 关 键 词： | 海洋文化 文化旅游 开发策略 |
| 文章编号： | 1008-8318(2006)03-0048-05 |
| 修稿时间： | 2006-03-07 |
On the Ocean Culture Tourism and Development Strategies of Zhoushan |
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| HU Wei-wei,WANG Hu-bin. On the Ocean Culture Tourism and Development Strategies of Zhoushan[J]. Journal of Zhejiang Ocean University(Humane Science), 2006, 23(3): 48-52 |
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| Authors: | HU Wei-wei WANG Hu-bin |
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| Abstract: | Analyzing the background and resource connotations of ocean culture tourism in Zhoushan,the author believes that Zhoushan has great potential in developing ocean tourism.Making full use of the advantages,developing disparate elaborate works of tourism and creating a brand of cultural tourism at a high starting point and high grade are significant to the innovation and the development of tourism industry in Zhoushan.Furthermore,the related development principles and development strategies are proposed in the paper. |
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| Keywords: | ocean culture culture tourism development strategy |
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