| 打造平果嘹歌文化品牌策略研究 |
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| 引用本文： | 李萍,黄鹏,陆斐.打造平果嘹歌文化品牌策略研究[J].百色学院学报,2008,21(5). |
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| 作者姓名： | 李萍 黄鹏 陆斐 |
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| 作者单位： | 百色学院,中文系,广西百色,533000 |
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| 基金项目： | 百色学院青年项目;项目编号:2007KQ01 |
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| 摘 要： | 打造平果嘹歌品牌已成为平果开拓旅游市场、发展旅游业的必然选择，是平果县制定未来整体文化战略的核心部分。制定相应的策略如基地策略、精品策略、人才策略和制度策略对平果壮族嘹歌的传承与发展以及品牌的打造有着重要意义。实施平果壮族嘹歌文化品牌策略，乃是当前平果壮族嘹歌实现跨越式发展的重要出路。
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| 关 键 词： | 平果嘹歌 基地策略 精品策略 人才策略 制度策略 |
Strategic Research on Branding a World Famous Pingguo Culture of Liao Songs |
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| Authors: | LI Ping HUANG Peng LU Fei |
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| Abstract: | It is a must for Pingguo to brand a world famous Pingguo culture of Liao Songs to promote its tourist market and to develop its tourism.Branding is the esentail part of designing the future culture of Pingguo county.Some corresponding strategies such as strategy of base,strategy of refined products,strategy of talents and strategy of system are of great significance for Pingguo to carry on and develop its brand.The real solution to promoting Pingguo Zhuang's Liao Songs to a new stage lies in the strategy of branding a world famous Pingguo culture of Liao Songs. |
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| Keywords: | Pingguo's Liao songs strategy of base strategy of refined products strategy of talents strategy of system |
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