| 手机电视面临的机遇、挑战及对策 |
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| 引用本文： | 何汇,吴先锋.手机电视面临的机遇、挑战及对策[J].重庆邮电学院学报(社会科学版),2008(1):36-38. |
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| 作者姓名： | 何汇 吴先锋 |
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| 作者单位： | 重庆邮电大学经济与管理学院 重庆400065 |
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| 摘 要： | 随着3G牌照发放日期的日益临近，手机电视也成为业界关注的焦点。在分析手机电视发展历程的基础上，探讨了手机电视面临的机遇和挑战，并进一步阐述了手机电视应采取的发展对策。
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| 关 键 词： | 手机电视 运营模式 目标顾客 |
Chance,Challenge and Countermeasure for Mobile TV |
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| HE Hui,WU Xian-feng.Chance,Challenge and Countermeasure for Mobile TV[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2008(1):36-38. |
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| Authors: | HE Hui WU Xian-feng |
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| Institution: | (College of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China) |
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| Abstract: | With the coming of 3G age,mobile TV becomes a focus in cell phone market.Based on the analysis of the development process of mobile TV,this paper discusses the chance and challenge for mobile TV,and expatiates on its countermeasure. |
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| Keywords: | mobile TV operation model target customer |
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