| 基于雇主品牌理念的战略人力资源管理 |
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| 引用本文： | 杨艳军,杨吉华.基于雇主品牌理念的战略人力资源管理[J].湖南工程学院学报(社会科学版),2008,18(1):20-24. |
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| 作者姓名： | 杨艳军 杨吉华 |
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| 作者单位： | 中南大学,商学院,湖南,长沙,410083 |
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| 摘 要： | 在以智力资源为主要特征的新经济时代,人力资源已成为现代企业发展成败的关键所在.如何吸引、激励和留住人才已经成为现代企业管理的重要战略,而实现这一战略需要一个良好的雇主品牌形象.分析了当前雇主品牌的含义及现状,探讨了如何基于雇主品牌的理念进行战略人力资源管理.
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| 关 键 词： | 雇主品牌 人力资源 战略管理 |
| 文章编号： | 1671-1181(2008)01-0020-05 |
| 修稿时间： | 2007年9月27日 |
On Strategy and Human Resources Management:A Notion of Employer Brand |
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| YANG Yan-jun,YANG Ji-hua.On Strategy and Human Resources Management:A Notion of Employer Brand[J].Journal of Hunan Institute of Engineering(Social Science Edition),2008,18(1):20-24. |
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| Authors: | YANG Yan-jun YANG Ji-hua |
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| Institution: | YANG Yan-jun,YANG Ji-hua(College of Business,Central South University,Changsha 410083,China) |
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| Abstract: | At the new economic age with intelligence resources as a main characteristic,human resources have has become the key to success or failure of modrn business enterprises.How to attract,encourage and keep the talents has already become a strategy for modern business enterprises,a good employer brand image helps to realize such a strategy.This paper deals with the introduction of employer and its present situation and explores the strategy and human resources management based on the notion of employer brand. |
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| Keywords: | employer brand human resource strategy management |
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