Internationalizing the public relations curriculum |
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| Institution: | 1. Department of Psychology, University of Houston, Houston, TX, United States;2. Department of Psychology and Psychobiology, University of Santiago de Compostela, Santiago de Compostela, Galicia, Spain;3. Universidad Nacional Autónoma de México, Mexico City, Mexico;4. Instituto Nacional de Psiquiatría Ramón de la Fuente Muñiz, Mexico City, Mexico;5. The University of Texas MD Anderson Cancer Center, Department of Behavioral Science, Houston, TX, United States;1. University of Wisconsin School of Medicine and Public Health, Madison, WI;2. The Johns Hopkins Hospital, Baltimore, MD |
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| Abstract: | This article offers public relations educators guidance on the multiple ways that they can internationalize the public relations curriculum at their schools. Public relations education currently includes classes that focus on writing and management. However, with the increasing importance of international communication, many educators now see the need to create a course dedicated to international public relations. This article provides three proven options that will allow educators to incorporate the topics of culture, international practices, and culturally sensitive theory development into their public relations programs. |
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