Teaching the crisis management/communication course |
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| Institution: | 1. Department of Communication, Wayne State University, 540 Manoogian Hall, Detroit, MI 48202, USA;1. Department of Media and Communication, University of Oslo, Norway;2. Department of Management, University of Huddersfield, United Kingdom;3. Jyväskylä University School of Business and Economics, Finland;4. Department of Communication and Culture, BI Norwegian Business School, Norway;1. Sapientia Hungarian University of Transylvania, Cluj Napoca, Romania;2. Lucian Blaga University of Sibiu, Sibiu, Romania;1. College of Business and Management, VinUniversity, Hanoi, Viet Nam;2. Hospitality and Tourism Institute, Duy Tan University, Danang, 550000, Viet Nam;3. Faculty of Social Sciences and Humanities, Duy Tan University, Danang, 550000, Viet Nam;1. Department of Communication, University of Maryland, 4300 Chapel Drive, College Park, MD 20740, United States;2. Carthage College, 2001 Alford Park Drive, Kenosha, WI 53140, United States;3. University of Maryland, 8400 Baltimore Avenue, College Park, MD 20740, United States;1. Technical University of Košice, Faculty of Mechanical Engineering, Department of Industrial Engineering and Management, Letná 9, 042 00 Košice, Slovakia;2. University of Economics in Bratislava, Faculty of Business Economics,Tajovského 13, 041 30 Košice, Slovakia;3. U.S. Steel Košice, s.r.o., Vstupnýareál U.S. Steel, 044 54 Košice-Šaca, Slovakia;4. Zeocem, a. s., 094 34 Bystré 282, Slovakia |
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| Abstract: | Crisis management is not a specific content area mentioned in A Port of Entry, The Report of the Commission on Public Relations Education issued in 1999. However, crisis management moves the public relations role to the managerial function and requires the development of many skills and knowledge points mentioned in the report. A course or unit in crisis management/communication is an excellent way of teaching public relations theory, management concepts, information management, problem solving, and communication management. Crisis management also reinforces the value of following current events as real-time crises can be integrated into teaching. Through a unit or a course, crisis management/communication provides an engaging mechanism for teaching management-oriented concepts that every organization needs. |
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