The image of the government flack: movie depictions of public relations in public administration |
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| Institution: | 1. Dokuz Eylul University, Department of Civil Engineering, Geotechnics Division, 35160, Buca, Izmir, Turkey;2. Ege University, Department of Civil Engineering, Geotechnics Division, 35100 Bornova, Izmir, Turkey;1. Department of Cardiology, National Heart Centre, Singapore;2. Department of Epidemiology and Preventive Medicine, Monash University, Australia;3. Saw Swee Hock School of Public Health, National University of, Singapore;4. Public Health Group, Ministry of Health, Singapore;5. Cardiovascular Research Institute, National University of Singapore, Singapore;6. Duke-NUS Graduate Medical School, Singapore;1. CR2P-Centre de Recherche en Paléontologie - Paris, MNHN-Sorbonne Université-CNRS, 8 rue Buffon (CP38), 75005 Paris, France;2. Slovenian National Building and Civil Engineering Institute, Dimičeva 12, 1000 Ljubljana, Slovenia |
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| Abstract: | Notwithstanding the ubiquity of public relations in contemporary society, little attention has been devoted by researchers to its image in popular culture, especially the nearly-universal mass entertainment medium of film. This article reviews the screen image of the public relations professional in public administration.Of twenty flack flicks, several attributes were consistent in most of them. The characters were almost all men, they worked for the federal government and especially in the military, they primarily conducted media relations and were disproportionately present in movies made in the 1990s rather than earlier decades. Other characteristics showed greater bipolarity. In about half the movies, the government public relations officer was a comic figure, a serious character in the other half. Finally, he was as often the good guy to be cheered by the audience as a bad guy to be jeered. |
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