Evaluating airline competitiveness using multiattribute decision making |
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| Institution: | 1. Department of Transportation Management, National Cheng Kung University, Tainan, Taiwan;2. School of Business Systems, Monash University, Clayton, Vic. 3800, Australia;1. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, China;2. Center for Forecasting Science, Chinese Academy of Sciences, China;3. School of Economics and Management, Beijing Jiao Tong University, China;1. School of Economics and Management, Southeast University, Nanjing 211189, China;2. Center for Energy and Environmental Policy Research, Beijing Institute of Technology, Beijing 100081, China;3. School of Management and Economics, Beijing Institute of Technology, Beijing 100081, China;4. Collaborative Innovation Center of Electric Vehicles in Beijing, Beijing 100081, China;5. School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023, China;1. University of Yildiz Technical, 34349 Yildiz, Istanbul, Turkey;1. Aristotle University of Thessaloniki, School of Economic Sciences, MSc Programme in Logistics and Supply Chain Management, University Campus, 54124, Thessaloniki, Greece;2. University of Macedonia, Department of Applied Informatics, Information Systems and e-Business Laboratory (ISeB), 156, Egnatia Str., 54636, Thessaloniki, Greece;1. Faculty of Management and Economics, Dalian University of Technology, No. 2 Linggong Road, Dalian City 116024, China;2. Transportation Management College, Dalian Maritime University, No. 1 Linghai Road, Dalian City 116026, China |
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| Abstract: | This paper presents an objective approach to the evaluation of airline competitiveness. The evaluation problem is formulated as a multiattribute decision making model and solved by three widely used methods (the simple additive weighting method, the weighted product method and the technique for order preference by similarity to ideal solution) based on multiattribute value theory. A new empirical validation procedure is developed to deal with the inconsistency problem of evaluation outcomes produced by the three methods. The procedure selects the evaluation outcome which has a minimum expected value loss. An empirical study on Taiwan's five major domestic airlines is conducted to demonstrate the effectiveness of the approach. To measure and compare overall competitiveness of the airlines, five competitiveness dimensions and their associated objective performance measures on both efficiency and effectiveness are identified. The result of empirical validation for the three methods suggests the use of the simple additive weighting method. The evaluation outcome helps an airline identify its competitive advantages relative to its competitors. The objective approach presented is particularly applicable when subjective judgements on performance ratings and attribute weights are not reliable, or suitable decision makers are not available. |
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