| 以品牌创建助推基层党的建设创新 |
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| 引用本文： | 尚琳琳,;刘鹏飞.以品牌创建助推基层党的建设创新[J].华南理工大学学报(社会科学版),2014(4):50-54. |
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| 作者姓名： | 尚琳琳 ;刘鹏飞 |
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| 作者单位： | [1]华南理工大学继续教育学院,广州510640; [2]青岛市市南区人大常委会,山东青岛266071 |
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| 摘 要： | 把品牌的理念引入党建工作是新形势下以改革创新精神全面推进党的建设新的伟大工程的实践模式,是提升组织生机与活力、尊重基层首创精神、推动基层党建工作创新发展的必然要求。基层党组织借鉴品牌营销理念,加大推介宣传力度,使基层党组织的形象更加鲜活;借助品牌凝聚作用,推动资源进一步整合,凸显资源规模效应;开展工作流程再造,推动自身建设进一步规范科学;创新工作方式,联系群众、发挥作用的形式更加多样化。借鉴市场经济领域内的品牌理念进一步明确品牌的发展思路,加强内涵建设,促进党建品牌的可持续发展将推动基层党的建设创新走向新的高度。
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| 关 键 词： | 品牌 基层党建 创新发展 |
Brand Building to Boost Innovation of Grassroots Party Construction |
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| Institution: | SHANG Lin-lin, LIU Peng-fei(1 Continuing Education School, South China University of Technology , Guangzhou 510640, Guangdong, China; 2. Qingdao City South District NPC Standing Committee , Qingdao 266071, Shandong, China) |
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| Abstract: | Brand principle leading-in party construction is necessary to enhance the vitality and the vigor of organization and to promote the innovation and development of party building work. Brand principle leading-in party construction can make the image of the grassroots party organization more fresh,highlight resources scale effect with brand cohesion,promote own further standard and innovate work mode. Clear thinking,strengthening the connotation construction,and using brand concept in the field of market economy can make the grass-roots party construction to reach a new level. |
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| Keywords: | grassroots party construction innovative development |
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