江苏省城市居民文化消费研究

闲暇时间增多后,居民文化消费的总量随之而增加。江苏省城市居民文化消费活动有其特有现状和特征。从文化消费具体内容、消费频率,文化硬件设备拥有和使用状况、文化产品相关选择,文化消费活动的驱动因素及文化消费的体验评价方面进行量化分析,探讨促进江苏文化产业市场深度发展的策略,对推动文化产业的繁荣具有意义。

Research into Jiangsu Provincial Urban Residents' Cultural Consumption

Abstract： The total amount of cultural consumption by residents increases as their leisure time goes up. Cultural activities of Jiangsu provincial urban residents have a unique situation and characteristics. Quantitative analysis is carried out to study the cultural consumption contents, consumption frequencies, possession and use of hardware devices, relative choices of cultural products, the driving forces behind cultural consumption activities, and experience evaluation of cultural consumption. This paper also proposes some strategies for boosting a deep development of Jiangsu cultural industrial market.