我国发展体验旅游的背景、开发思路及对策研究

通过对体验经济的产生特征、消费者心理、我国目前的营销技术水平、市场本身的环境和企业职工的素质等方面对我国发展体验旅游经济的有利和不利人文背景因素的具体分析,结合体验经济的内涵特征,笔者认为目前我国体验旅游产品的开发应把握"一个思路、三个前提"的原则,并进一步提出了注重市场调查、突出产品主题性、强化市场法规和从业人员品德熏陶、培养消费者自主意识、树立"以人为本"的营销理念、打造富有民族特色的旅游商品、增加互动性的活动项目等开发对策.

A Research on the Background of Developing Experience Economy and Measures of Exploiting Experience Tourism in China

Basing on the analysis of the connotation of the experience economy,the text attempts to probe into the advantageous and disadvantageous factors in the developing experience tourism.With these explanations,the author argues it isn't right time at present to develop experience economy in china,but it is highly expected by the whole society.The text then suggests how to open up tourist products in the Era of Experience Economy,such as market researching,giving prominence to the theme,strengthening market laws and moral qualities of practitioners,cultivating consumers' self-consciousness,building up humanistic ideas of marketing,creating interactive items,etc.