媒介版图与生态意识

倡导媒介的版图与生态意识,是基于当前国内大众传媒迅猛发展的背景,意在强调在共时空状态下,不同类型不同性质的媒介制品,或者不同类型不同定位的媒介机构有机配置与组合,也就是构建一个富有生机的多样性的媒介生态。在很大程度上,媒介是以整体的舍力而非单一的形式对人实施具体的影响,此项倡导的必要性由此可见一斑。媒介的生态与版图意识还可以帮助梳理、调整当前媒介设置与媒介批评中出现的一些新现象新问题,这正是其紧迫性之所在。

On Consciousness of Media Domain and Media Ecosystem

In view of the background that at present domestic mass media have been developing rapidly and vigorously, the purpose to advocate the consciousness of media domain and media ecosystem is to emphasize different types and qualities of media products, or varying types and orientation of media organizations, that is , to compose a variety of media ecosystem,full of vigor and vitality. To a great extent media produce concrete effects on persons not by a single form but by all efforts as a whole. For the above mentioned reasons, it is obvious that the advocation is neccessary. It shows urgency that the consciousness of media domain and ecosystem conduce to regulating and arranging the new problems and new phenomena which have arisen from the media setting and media criticism.