旅游产品特点的新视角——论旅游产品的本质特征

已形成的旅游产品特点理论尚停留在对旅游产品的表层概括抽象上 ,未揭示出旅游产品特点的深层本源 ,从而未能说明旅游新产品与一般服务性产品的差异。抓住旅游吸引物 ,揭示旅游产品的本质特征 ,才能说明旅游产品既不同于一般实物产品又异于一般服务产品的特点 ,从而为旅游学成为真正独立的学科和旅游业成为独立的产业奠定可靠的理论基础

A New Viewpoint of Tourist Product Traits On the Essential Features of Tourist Production

The traits of tourist product recognized by the present theory are only made from generating, abstracting and explaining of the appearance of tourist product. They don't bring to light the fundamental element casting the traits of tourist product and general services. We must bring to light the essential features of tourist product through tourist attraction in order to illustrate the traits of tourist product differing from not only general goods but also general services, thus laying a theoretic cornerstone for tourism as a independent industry.